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“How do you pronounce APKR?”
We get that question a lot! Quite a few have called it “A-P-K-R” which makes sense because it’s an acronym. But it’s actually pronounced as (ap-ker).
“What does APKR stand for?”
Great question!
Jasmine is the founder of APKR Marketing and she came up with the acronym, APKR, when she was about 12 years old. It represented values she had as a kid. After over a decade, she is now passing on the acronym to her marketing firm while infusing it with a refreshed sense of purpose that reflects her values and the brand’s desired identity:
Agility and adaptability are ingrained in our values. We're always ready to pivot and adjust our approach to meet our goals and better serve our clients. Through a cycle of strategizing and learning from both our successes and failures, we continuously strive to lookout for innovative and exciting ways to improve and grow.
We’re welcoming and inclusive, designed to enable everyone to thrive and feel appreciated while achieving goals and reaching milestones. By prioritizing people and being purposeful in our ways, we aim to achieve success while making a positive impact on the lives of those we encounter. We believe that there's a higher purpose beyond financial gain and it's critical for creating a successful and sustainable business for our clients and for ourselves.
Kalinga is a Tagalog word for care.
— Caring for clients: We take the time to listen to their needs and concerns, and tailor our approach to best meet their business goals. We aim to provide our clients with a hassle-free and smooth experience from the first consultation to the continuous and final delivery of our services.
— Caring for our team: We ensure that everyone who works at APKR is treated fairly and that their overall well-being is prioritized. Our aim is to provide our people with growth opportunities while accomplishing project objectives.
— Caring for the community: We're mindful of our impact on the community and we continuously find ways to help organizations and individuals in ways that we can.
— Resourceful: We maximize our resources and find creative solutions to overcome challenges and accomplish tasks.
— Responsive: We prioritize timely and effective communication, being proactive and flexible to quickly respond to changing needs and conditions.
— Results-Driven: We set high standards for performance and accountability, value data-driven decision-making, and continuously strive for excellence.
Founder
Jasmine is a versatile digital marketer with a diverse background and five years of experience in web development, web design, SEO, workflow management, social media, and entrepreneurship.
With her multidisciplinary education from UBC and Langara, and her self-taught efforts to enhance her skills, Jasmine successfully led the marketing department of a Vancouver-based bookkeeping firm that contributed to a $2M acquisition deal with Deloitte, one of the biggest accounting firms. In addition, her marketing efforts contributed to achieving 50-60% revenue growth for a seven-figure accounting company based in Ottawa. Jasmine also co-founded an e-commerce company that’s focused on promoting women empowerment, highlighting Philippine culture, forming brand partnerships, and featuring products from established brands and emerging small businesses in the Philippines, while supporting non-profit organizations in the country.
With a steadfast drive and passion for helping businesses and individuals thrive, Jasmine is focused on growing a modern digital marketing firm by utilizing her experience and expertise in marketing & entrepreneurship and by building a team of dedicated marketing and creative professionals.
During her spare time, Jasmine enjoys quality time with family and friends, discovering new culinary experiences, channeling her creativity through music and dance, engaging in board/card games and watching a comedy series or Marvel movie.
Digital Marketing Manager
Nicole is a Vancouver-based experienced marketing professional who came from a marketing agency background. She’s proficient in media strategy, client management, digital advertising, and brand strategy, she has over 6 years of experience in the industry, spanning roles in the Philippines, Los Angeles, and Canada.
Her strong research skills and a Post-Graduate degree in Marketing from UCLA underscore her expertise in the field. Throughout her career, she has had the privilege of collaborating with a variety of prominent brands, and several projects have had a significant impact on her professional journey. Some of the top brands she’s worked with include:
These projects have played a crucial role in shaping her career and reaffirming her dedication to data-driven, audience-focused media planning. She has learned the significance of adaptability, creativity, and strategic thinking in this ever-evolving field.
Outside of work, she’s passionate about dogs, travel, and culinary adventures. She has a furbaby of her own that adds joy to her life!
Digital Marketing Specialist
Angelika is a Toronto-based creative and skilled marketing professional with five years of experience in social media management, content marketing, product development and branding.
She collaborated extensively with both local and international clients to create and implement forward-thinking social media content strategies, oversaw digital marketing initiatives, and reinforced ideas through deliberate implementation and refinement. Angelika’s diverse range of experiences includes collaborating with a U.S.-based academic publisher, improving SEO and digital presence for a political campaign, managing 80 automobile dealership accounts for one of the largest car dealerships in Asia, and helping a health and wellness company promote a K-Pop fan meeting event with Momoland, a well-known South Korean girl group.
In her leisure time, Angelika savours spending time with loved ones, trying out new cafes and brunch spots, discovering the latest fashion trends, and exploring her potential as a digital creator with her over 30,000 Instagram followers and her growing Youtube subscribers.
We’re always ready to pivot and adjust our approach to meet our goals and better serve our clients. We are strategize, and learn from our setbacks to constantly improve and grow. We’re always looking for new and exciting ways to grow and improve.
We put our clients, team, and community first and always make time for a little fun along the way while achieving goals and reaching milestones. We believe that there’s a higher purpose beyond financial gain and it’s critical for creating a successful and sustainable business for our clients and for ourselves.
Kalinga is a Tagalog word for care.
— Caring for clients: A company that values care ensures that its clients’ needs are met, and that they are treated with respect, kindness, and understanding.
— Caring for our team: We ensures that every who works with us is treated fairly, and their well-being is prioritized. Overall heat mental health . We strive to give our people tasks that will help them grow while achieve project goals.
— Caring for the community: We’re mindful of our impact on the wider community and takes steps to find ways to help organizations and individuals.
— Resourceful: We maximize our resources and find creative solutions to overcome challenges.
— Responsive: We prioritize communication, collaboration, and agility to quickly adapt to changing needs and conditions.
— Results-Driven: We set high standards for performance and accountability, value data-driven decision-making, and continuously strive for excellence and achievement.
